Dell's worldwide headquarters is located in the nearby suburb of Round Rock. A number of Fortune 500 companies have headquarters or regional offices in Austin, including 3M, Advanced Micro Devices (AMD), Amazon, Apple, Facebook (Meta), Google, IBM, Intel, NXP Semiconductors, Oracle, Tesla, Texas Instruments, and Whole Foods Market.
BAE Systems, IBM, and NXP Semiconductors still have campuses and manufacturing operations in Austin as of 2022. Texas Instruments setup in Austin two years later, Motorola (now NXP Semiconductors) started semiconductor chip manufacturing in 1974.
IBM followed in 1967, opening a facility to produce its Selectric typewriters. The technology roots in Austin can be traced back to the 1960s when Tracor (now BAE Systems), a major defense electronics contractor, began operation in the city in 1962. In 1987, Austin originated and remains the site for South by Southwest (stylized as SXSW and colloquially referred to as South By), an annual conglomeration of parallel film, interactive media, and music festivals and conferences that take place in mid-March.Įmerging from a strong economic focus on government and education, since the 1990s, Austin has become a center for technology and business. Since the late 19th century, Austin has also been known as the " City of the Violet Crown", because of the colorful glow of light across the hills just after sunset. In recent years, some Austinites have adopted the unofficial slogan " Keep Austin Weird", which refers to the desire to protect small, unique, and local businesses from being overrun by large corporations. The city also adopted " Silicon Hills" as a nickname in the 1990s due to a rapid influx of technology and development companies.
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The city's official slogan promotes Austin as "The Live Music Capital of the World", a reference to the city's many musicians and live music venues, as well as the long-running PBS TV concert series Austin City Limits. They include a diverse mix of government employees, college students, musicians, high-tech workers, and blue-collar workers. Residents of Austin are known as Austinites. Located in Central Texas within the greater Texas Hill Country, it is home to numerous lakes, rivers, and waterways, including Lady Bird Lake and Lake Travis on the Colorado River, Barton Springs, McKinney Falls, and Lake Walter E. The city is the cultural and economic center of the Austin–Round Rock metropolitan statistical area, which had an estimated population of 2,421,115 as of July 1, 2022. Īs of 2021, Austin had an estimated population of 964,177, up from 961,855 at the 2020 census. Austin is the southernmost state capital in the contiguous United States and is considered a Beta-level global city as categorized by the Globalization and World Cities Research Network. Downtown Austin and Downtown San Antonio are approximately 80 miles (129 km) apart, and both fall along the Interstate 35 corridor. It has been one of the fastest growing large cities in the United States since 2010. Incorporated on December 27, 1839, it is the 10th-most populous city in the United States, the fourth-most populous city in Texas, and the second-most populous state capital city. state of Texas, as well as the seat and most populous city of Travis County, with portions extending into Hays and Williamson counties.
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